Leadership
Fractional CMO
Senior marketing leadership without a full-time hire.
Contractors with in-house marketers or other vendors who need senior direction and accountability.
$5,000/mo ESTIMATE
Billed monthly
Fractional CMO is sold separately from the Build Your Plan configurator. If you need a marketing leader to set the plan and run vendors — not another monthly retainer package — start here.
What's included
✓ Orvo job software included free
✓ Up to 20 founder hours/month
✓ 90-day marketing plan in month 1, refreshed each quarter
✓ Weekly 45-minute strategy call (4 per month)
✓ Monthly 90-minute leadership review with engagement KPIs
✓ Vendor and agency oversight: briefs, report review, and holding teams to scope
✓ Ad budget and offer strategy, seasonal campaigns, pricing and offer messaging
✓ Hiring support for marketing roles when you need it
✓ Async email and Slack support with replies within 1 business day
✓ 1–2 page monthly report by the 5th business day: engagement stats, plain-language conclusions, and next steps
✓ 1 on-site visit per quarter
What's not included
· Ad spend (client pays Google/Meta directly)
· Printing
· Installation
· Domain fees
· Hands-on execution (ads, content, design, web development)
· Software subscriptions
· Sales coaching and sales-team management
· Measurement of closed sales or revenue
Typical engagement: 3-month initial term, then month to month with 30 days' notice. Monthly from $5,000 depending on scope.
Questions
Fractional CMO FAQs
Yes — $5,000/month with a 3-month initial term. There is no setup fee and no term discount.
1–2 page monthly report by the 5th business day: engagement stats, plain-language conclusions, and next steps. We report engagement only. We never claim to measure closed sales or revenue.
No. Unused hours do not roll over. Extra founder time is available as Founder Strategy Hours.