Marketing for window and door contractors
Marketing for window and door contractors splits windows from doors when the crew, the product line, or the margin is different. A patio-door search should land on patio doors. A whole-home replacement search should land on the consult. The Google Business Profile lists the products you install and shows finished openings from your jobs, so the listing is not a stock catalog.
Google Ads and Local Services Ads, included in Growth and Dominate or added on their own, buy those searches while the pages catch up. Each ad matches a page that repeats the product and asks for the measure. When the measure calendar is full, the campaigns get narrower.
What earns the replacement
Replacement work pays more than a single sash repair, and the page has to earn that conversation. Copy explains the visit, the product families you actually sell, and how financing is presented if you offer it. Reviews are requested after install, when the homeowner has lived with the new opening. The monthly report shows consult requests, calls, form fills, traffic, impressions, and reviews.
Social posts on Growth (eight a month) and Dominate (twelve) keep recent installs visible. Video, if you are on Dominate or the Video add-on, is a quarterly half-day shoot and four short videos a month — useful when a before-and-after is how people choose a window company.
From the first search to the measure
Foundation covers the profile, on-page SEO, review requests, and the report. That is the base for marketing for window installers who are not buying ads yet. Growth adds paid search and social. Dominate adds Meta, email and text to past customers, and the video shoot. Email and text are one email and one text a month, and texts start after carrier registration.
Window company website design is the sibling build when the current site cannot show product galleries or a quote form. This page stays on the marketing. The site is where the ads and the profile send the homeowner.
What marketing for window installers includes
Marketing for window and door contractors aimed at education on options plus a clear in-home consult CTA. Foundation covers listings and SEO. Growth and Dominate add paid channels when you are ready, with media spend separate from our fee.
Google Business Profile
Replacement services and showroom or in-home consult options, with photos of installed windows and doors rather than stock product shots alone.
Service-page SEO
Pages that teach the choice — style, efficiency, what the visit includes — and close with a consult request.
Google Ads and LSAs
Ads for replacement searches, matched to window or door landing pages. You pay Google or Meta for the clicks.
Reviews and reporting
Reviews after install, reported with consult requests so you can see which product line is booking the measure.
Buyer searches
Searches marketing for window and door contractors is built around
These are the jobs that fill a windows & doors schedule. Listings, pages, and ads are written for them.
window replacement company
entry door installation
energy efficient windows
patio door replacement
The plan
How marketing for window installers runs
Window and door marketing feeds the consult calendar. Each month we tighten the product pages people compare, confirm the profile matches what you install, and judge ads by booked measures.
Foundation
$1,500 per month plus a $500 setup. Listings, reviews, and local SEO before you run ads.
Foundation
Growth
$3,500 per month plus a $1,500 setup. Adds Google Ads, Local Services Ads, and social. Ad spend is separate.
Growth
Dominate
$7,500 per month plus a $2,500 setup. Paid search, Meta, creative, and a monthly strategy seat.
Dominate
Marketing audit
Free, no obligation: we review your profile, site, rankings, and ads and hand you a 90-day plan.
Marketing audit
Proof
Proof we can show
Cleared client reviews and real Search Console outcomes from work we have permission to publish.
“The studio had years of glass and almost no conversation around it online. Workbox Scale started putting that work on Facebook and Instagram the way people actually scroll: a window in the light, a church install, a panel leaving the bench. People began commenting, sharing, and writing us after they had already spent time with the work.”
David - Owner · Ter Haar Stained Glass
“For a long time, someone had to already know our name to find the practice. Workbox Scale shaped the site and the pages around the searches families actually type, eating disorders, anxiety, OCD, and care that takes the body seriously. Those pages began ranking high, and the calls started coming from people who had looked for this help and found us there.”
Hallie - Owner · Ezer Psychotherapy
Related services
Strengthen the rest of the stack
Logo design, website design, marketing, and automations for windows & doors — linked the way contractor buyers actually shop services.
Other trades
Marketing for other trades
Same plans, different searches. Each trade has its own marketing page.
Questions
Questions about marketing for window installers
A Google Business Profile aimed at replacement work, service pages for the products you install, review requests after install, and a monthly engagement report. Ads are on Growth, Dominate, or the ads add-on.
The searches, the photos, and the ask are about windows and doors. A kitchen-remodel page does not book a window measure.
We report engagement: calls, form fills, bookings, traffic, impressions, and reviews. The sold contract stays in your office.
Yes. Campaigns can use the pages you have. A site with galleries and a quote form is the stronger landing place when you are ready to build one.