General contractor advertising
General contractor advertising runs on Google Ads and Local Services Ads inside Growth and Dominate, or as an add-on. The searches are project searches: home addition, custom build, commercial remodel, design-build. Landing pages repeat the scope the ad named and ask for a walkthrough, because a GC lead is a meeting, not a same-hour dispatch. When the pipeline is full, we narrow the campaigns instead of buying walks you cannot take.
Meta ads, when you use Dominate or the Facebook and Instagram ads add-on, retarget people who already viewed a project page. The creative is your work: framing, finishes, and the finished building. Ad spend goes to Meta. Management is the retainer or the add-on.
General contractor marketing
General contractor marketing on Foundation is the profile, service and project pages, review requests after real milestones, and the monthly report. A long sales cycle still needs something you can see each month: who called, who filled out the walkthrough form, which pages drew traffic, and which reviews came in. Rankings are part of that report. Closed sales are not.
Pages name the scopes you bid. A visitor comparing two GCs should see process, the kinds of projects you take, and how to book the first meeting. That is how marketing for general contractors attracts a larger job instead of a one-trade repair call meant for a sub.
How a GC month runs
Each month we keep project photos and services current on the Google Business Profile, tighten the pages tied to open bids, and follow walkthrough requests that have gone quiet. Paid demand is added when the calendar can hold another meeting. Social posts on Growth and Dominate show work in progress so the feed matches the site.
A general contractor website is a separate build when the current site cannot carry a portfolio or a bid request. Marketing for general contractors can start from the profile you already have. The site becomes the place those ads and listings land.
What marketing for general contractors includes
General contractor advertising aimed at site walks and written scopes before the first shovel. Foundation covers listings and SEO. Growth and Dominate add paid channels when you are ready, with media spend separate from our fee.
Google Business Profile
Categories, services, and project photos that match how owners search for a GC — new builds, additions, and multi-trade remodels — not a single-license service van.
Service-page SEO
Pages for the scopes you actually bid, with a path to a walkthrough. The copy explains process and proof so the inquiry is a project, not a price-only ping.
Google Ads and LSAs
Paid search for high-intent build and remodel queries when you want meetings on the calendar before organic rankings catch up. You pay Google directly.
Reviews and reporting
Review requests after substantial milestones, plus a monthly read of calls, form fills, traffic, and rankings so a long sales cycle still has something you can see.
Buyer searches
Searches general contractor advertising is built around
These are the jobs that fill a general contractors schedule. Listings, pages, and ads are written for them.
general contractor near me
custom home builder
home addition contractor
commercial build contractor
The plan
How marketing for general contractors runs
A general contractor marketing month is paced to bids, not emergency calls. We keep the profile and project pages current, follow up on walkthrough requests, and only add paid demand when the pipeline needs it. Reporting stays on calls, forms, traffic, and rankings.
Foundation
$1,500 per month plus a $500 setup. Listings, reviews, and local SEO before you run ads.
Foundation
Growth
$3,500 per month plus a $1,500 setup. Adds Google Ads, Local Services Ads, and social. Ad spend is separate.
Growth
Dominate
$7,500 per month plus a $2,500 setup. Paid search, Meta, creative, and a monthly strategy seat.
Dominate
Marketing audit
Free, no obligation: we review your profile, site, rankings, and ads and hand you a 90-day plan.
Marketing audit
Proof
Proof we can show
Cleared client reviews and real Search Console outcomes from work we have permission to publish.
“The studio had years of glass and almost no conversation around it online. Workbox Scale started putting that work on Facebook and Instagram the way people actually scroll: a window in the light, a church install, a panel leaving the bench. People began commenting, sharing, and writing us after they had already spent time with the work.”
David - Owner · Ter Haar Stained Glass
“For a long time, someone had to already know our name to find the practice. Workbox Scale shaped the site and the pages around the searches families actually type, eating disorders, anxiety, OCD, and care that takes the body seriously. Those pages began ranking high, and the calls started coming from people who had looked for this help and found us there.”
Hallie - Owner · Ezer Psychotherapy
Related services
Strengthen the rest of the stack
Logo design, website design, marketing, and automations for general contractors — linked the way contractor buyers actually shop services.
Other trades
Marketing for other trades
Same plans, different searches. Each trade has its own marketing page.
Questions
Questions about marketing for general contractors
Profile optimization, project and service pages, review requests, and a monthly engagement report. Growth and Dominate add Google Ads and Local Services Ads. You pay Google or Meta for spend.
Yes, when you bid both. Campaigns and pages split the two so a commercial inquiry is not treated like a residential addition.
Engagement: calls, form fills, bookings, traffic, impressions, and reviews. We do not report closed sales.
Foundation can start from your current profile and pages. A site built for project portfolios is available when you need the walkthrough request to land on your own domain.