Landscapers marketing
Landscapers marketing on the Google Business Profile lists the services you want: design, install, maintenance, lighting, or planting. Photos are your finished yards, not stock beds. Maintenance customers and project customers see different pages, with a request that matches the work — a route quote or a design visit.
On-page SEO covers those services and the towns you actually run. Foundation includes a new service or city page every other month. The More Towns add-on adds two city or service pages a month when the route map grows faster than that. The monthly report shows calls, form fills, bookings, traffic, impressions, and reviews for each lane.
Landscaper advertising
Landscaper advertising is Google Ads and Local Services Ads, included in Growth and Dominate or sold as an add-on with a three-month minimum. Spend shifts toward install before the build season and toward maintenance when you are filling routes. PPC for landscapers has its own page so the campaign detail lives there. This page stays on the full marketing system.
We cut searches that produce work you do not sell. A hardscape-only builder is a different crew. If you install patios as part of the landscape bid, the page can say so. If you do not, the ads do not buy those clicks.
Season, routes, and proof
Before the season we fix the profile and the service pages. During it we watch how fast design visits and route quotes come in. After it we gather reviews from finished installs and renewed routes. Social posts — eight a month on Growth, twelve on Dominate — show work while the yards still look like the photos.
A landscape website is the place those ads land when you need galleries and separate forms for maintenance and design-build. Marketing for landscapers can start without a new site. The site is the upgrade when the current one treats every job like a mow.
What marketing for landscapers includes
Landscaper advertising aimed at curb-appeal proof structured for search and social. Foundation covers listings and SEO. Growth and Dominate add paid channels when you are ready, with media spend separate from our fee.
Google Business Profile
Services split between maintenance and install, with photos that show the work you want more of this season.
Service-page SEO
Install pages built around project proof, and maintenance pages built around what is included and how to start service.
Google Ads and LSAs
Separate ad groups for install and recurring lawn care so the budget follows the calendar you are trying to fill.
Reviews and reporting
Reviews from both project clients and maintenance customers, reported so you can tell which offer is producing calls.
Buyer searches
Searches landscaper advertising is built around
These are the jobs that fill a landscapers schedule. Listings, pages, and ads are written for them.
landscape installation
lawn care service
landscape design build
landscaper near me
The plan
How marketing for landscapers runs
Landscaper marketing tracks two calendars. Install campaigns and galleries lead in design season. Maintenance pages and offers stay up year-round so renewals and new routes do not depend on a single spring push.
Foundation
$1,500 per month plus a $500 setup. Listings, reviews, and local SEO before you run ads.
Foundation
Growth
$3,500 per month plus a $1,500 setup. Adds Google Ads, Local Services Ads, and social. Ad spend is separate.
Growth
Dominate
$7,500 per month plus a $2,500 setup. Paid search, Meta, creative, and a monthly strategy seat.
Dominate
Marketing audit
Free, no obligation: we review your profile, site, rankings, and ads and hand you a 90-day plan.
Marketing audit
Proof
Proof we can show
Cleared client reviews and real Search Console outcomes from work we have permission to publish.
“The studio had years of glass and almost no conversation around it online. Workbox Scale started putting that work on Facebook and Instagram the way people actually scroll: a window in the light, a church install, a panel leaving the bench. People began commenting, sharing, and writing us after they had already spent time with the work.”
David - Owner · Ter Haar Stained Glass
“For a long time, someone had to already know our name to find the practice. Workbox Scale shaped the site and the pages around the searches families actually type, eating disorders, anxiety, OCD, and care that takes the body seriously. Those pages began ranking high, and the calls started coming from people who had looked for this help and found us there.”
Hallie - Owner · Ezer Psychotherapy
Related services
Strengthen the rest of the stack
Logo design, website design, marketing, and automations for landscapers — linked the way contractor buyers actually shop services.
Other trades
Marketing for other trades
Same plans, different searches. Each trade has its own marketing page.
Questions
Questions about marketing for landscapers
Google Business Profile, service pages, review requests, and a monthly engagement report. Growth and Dominate add Google Ads, Local Services Ads, and social posts.
Install campaigns lead when you are selling projects. Maintenance pages and offers stay up so routes do not depend on a single spring push.
Engagement: calls, form fills, bookings, traffic, impressions, and reviews. We do not report closed sales.
Google Ads and Local Services Ads management for landscapers is on the PPC page. It is included in Growth and Dominate, or available as an add-on.